Telecommunications group Swisscom will bring together its artificial intelligence (AI) consulting, its data and software activities and its digital transformation business in its subsidiary Swisscom Digital Technology on April 1, 2027. A spokesperson confirmed this to the AWP news agency, according to the Allnews website and the specialist site Inside IT on October 30, 2026. The rest of the business customer activity remains with Swisscom Business Customers.
The news was first published by the Inside Paradeplatz portal. Swisscom says it wants to strengthen its position in the digital transformation and AI of businesses.
Swisscom AI: who does what from April 2027?
The reorganisation separates consulting from operations. According to the spokesperson quoted by Inside IT, Swisscom Digital Technology will be in charge of AI consulting. The operation of AI platforms, for its part, stays with Swisscom Business Customers.
Swisscom Digital Technology is not a new company. According to Inside IT, the subsidiary already exists; it is taking on the AI, data, software and digital transformation competencies.
Swisscom Business Customers has until now covered all business with companies. It is refocusing on what Swisscom calls its core business. The announced split reads as follows:
| Activity | Unit responsible from April 1, 2027 |
|---|---|
| AI consulting | Swisscom Digital Technology |
| Data and software | Swisscom Digital Technology |
| Digital transformation | Swisscom Digital Technology |
| Operation of AI platforms and computing for AI | Swisscom Business Customers |
| Broadband, telephony and cloud | Swisscom Business Customers |
| Cybersecurity and IT outsourcing | Swisscom Business Customers |
| Services for the financial sector, the public sector and defence | Swisscom Business Customers |
| IT infrastructure services | Swisscom Business Customers |
According to Swisscom, business customers will benefit from faster innovation, simpler collaboration and better support. This is a statement from the company: no indicator backs it up at this stage.
570 employees change units
Around 570 employees will move from Swisscom Business Customers to Swisscom Digital Technology, according to the spokesperson. Swisscom does not put a figure on job cuts. "We cannot give a figure," he told AWP.
A social plan exists for people who would lose their jobs, Inside IT notes. According to the spokesperson, Swisscom is cushioning the effects on staff through internal reassignments, filling vacant positions, natural attrition and retirements.
The savings targets are unchanged. Until 2030, Swisscom still expects its headcount in Switzerland to change by a few percent a year at most.
A business customer activity under pressure
The reorganisation comes in a contested market. According to Inside IT, Swisscom lost around 75,000 connections over one year, as of the end of June 2026.
- Revenue of the traditional business customer activity in the first half of 2026: CHF 1.46 billion, down 0.8%.
- Operating result before depreciation and amortisation and after leasing costs: CHF 586 million, down 1.3%.
- Estimated headcount of the business customer activity in Switzerland: just over 5,000 people, according to an estimate by Inside IT. Swisscom does not publish the headcount of its units.
Up against Swiss AI integrators and consultants
With this subsidiary, Swisscom is targeting a market for artificial intelligence consulting for businesses where Swiss players are already established. The IT group Elca, active since 1968, presents itself as an "end-to-end AI partner". Its offering ranges from launching projects to a sovereign AI platform, where data and models remain under the customer's control.
Elca also took a majority stake in Beyond Civic, a Lucerne-based company for sovereign data exchange, in October 2026. Mavericx, an IT consulting firm based in Geneva and Zurich, is also among these players: its chief executive, Cyril Louis, speaks in the press about AI agents in businesses.
Analysis: the difference lies in the organisation. Elca brings consulting and platform together within a single group, according to its website. Swisscom will entrust consulting to a subsidiary and keep the operation of platforms in another unit. The sources do not yet say how the two units will sell their services together.
What an SME customer needs to know
A small or medium-sized enterprise that buys AI consulting and the operation of a platform from Swisscom will, according to the announced split, deal with two units. Consulting will fall under Swisscom Digital Technology. The operation of the platform will remain with Swisscom Business Customers.
For internet connection, telephony, cloud or cybersecurity, nothing changes units: these services remain with Swisscom Business Customers. At this stage, Swisscom has said nothing about the transfer of ongoing consulting contracts.
Whatever the provider, the specialists quoted in our guide on AI for SMEs recommend knowing where data is processed, for what purposes it may be reused and who has access to it. The legal framework is also changing. Switzerland has signed the Council of Europe AI convention. According to the SME portal of the State Secretariat for Economic Affairs (SECO), a preliminary draft is to be drawn up by early 2027; it adds to the rules described in our report on AI regulation in Switzerland.
What we don't know yet
- The number of jobs cut: Swisscom is not disclosing it.
- What happens to ongoing consulting contracts and the names of customers' future contacts.
- The current headcount of Swisscom Digital Technology and its management.
- How the subsidiary and Swisscom Business Customers will coordinate a joint offering.
Sources
- Allnews (AWP): "Swisscom met sur pied une filiale de conseil en IA"
- Inside IT: "Aufspaltung der Firmenkundensparte von Swisscom"
